In the cybersecurity landscape, identity management is a widely discussed topic. The focus is often placed on protecting cloud identities or privileged On-Premises resources. However, depending on the company’s sector, another type of identity also needs to be protected: that of end users. This is the context in which CIAM (Customer Identity and Access Management) emerges.
The primary goal of CIAM is to ensure the security of end-user identities and access across the company’s various channels. These solutions generally aim to add layers of protection to user access, such as Multi-Factor Authentication (MFA) and Risk-Based Access (RBA), raising the security of access beyond simple password authentication, which can be easily compromised for a variety of reasons.
In addition to the layers of protection applied during the user login process, CIAM also validates identity through innovative approaches. One important method is liveness verification during authentication, which can be performed via voice, gestures, or fingerprint. By adding this additional layer of protection to the authentication process, defenses become even more robust.
Another important capability that CIAM offers is continuous monitoring of user activities post-authentication. Drawing on a set of predefined rules and those created by the administrator, it is possible to identify patterns that determine whether an activity performed by the user in the system is fraudulent or legitimate. This enables proactive fraud prevention measures, allowing the company to act before the issue escalates.
With CIAM, companies can better protect the identities of their end users, offering a more secure and reliable access experience. By implementing these solutions, organizations become more resilient against cyber threats, safeguarding the integrity and security of their customers’ data.
ACTAR is committed to providing the best security solutions to protect end-user identities. Stay tuned for more insights and updates on CIAM and other cybersecurity trends.
